Events as a product

Create and manage the event in Events Manager—dates, capacity, and the public registration page. Add a digital product when you want the ticket on your main shop, a workshop package with portal replays, or checkout that matches your other digital offers.

Event setup: Events overview. Registration on the event itself (free RSVP or paid ticket on the event page) is covered in Manage event sessions and registration.

Two ways to sell tickets

Path	Best for
Events Manager — registration on the event	Public event page, sessions, attendee list in Events Manager
Digital Products — Event Access or Workshop	Storefront checkout, bundles, or client portal after the session

Flow

[Events Manager: create + publish event]
        |
        +--> RSVP or paid registration on the event page
        |
        +--> Digital Products → Event Access or Workshop
                 |
                 +--> Email Delivery → confirmation + registration email
                 |
                 +--> Portal Access → event + materials in client portal

You can use both paths: publish the event first, then add a digital product when you also want storefront checkout or portal materials.

Prerequisites

Create and publish an event

Products → Digital Products

Digital product templates and delivery

Connect payments with Stripe for paid products

Sell through a digital product

1. Publish the event in Events Manager with the right schedule, capacity, and timezone.
2. Go to Products → Digital Products → What are you creating? → Event Access or Workshop (Step 1).
3. In Name & price (Step 2), set listing details and choose Email / file delivery (confirmation email) or Client portal access (schedules and materials in portal).
4. In Step 3, connect the product to your event and any extra portal sections you offer.
5. Set status Active, then link the product from Pages or your marketing.
6. Complete a test purchase and check the confirmation email and/or client portal.

What you'll see

Email / file delivery customers get registration confirmation by email. Client portal access customers use the same client portal as course students to see the event and materials. Your attendee list in Events Manager stays the source for who registered for that event.

Verifying your setup

• The event is published before you connect the product.
• Delivery choice matches what you promised buyers (email ticket vs portal program).
• A test purchase registers the buyer and opens the right email or portal experience.