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Products and Selling

  • Commerce Overview
  • Add a Product
  • Product detail pages
  • Digital vs Print Products
  • Digital product templates and delivery
  • Courses as a product
  • Upsell products in the client portal
  • Events as a product
  • Connect Payments with Stripe
  • Cart and Checkout
  • Manage Orders and Fulfillment
  • Print on Demand
  • Print-on-Demand Pricing and Margin
  • Affiliate Links
  • Donations and fundraising campaigns
  • Ad Embed Placements
  • Advanced Tracking and Analytics
Blog and Content MarketingNext: Courses and Digital Learning
Documentation/Products and Selling

Courses as a product

Sell a course with a Digital Products Course template—Step 1 Course, Step 2 name and price (portal-only), Step 3 link your course and optional portal add-ons; paying students checkout on your storefront and enter the client portal.

You build the course first—lessons and curriculum—under Portal Manager. You add a product when you want people to pay on your website and automatically get course access. Invite-only students do not need a product listing.

Curriculum help: Courses overview. Invites without checkout: Set course access rules · Invite clients to portal.

How course and product fit together

StageWhereProduct listing?
Build curriculumPortal Manager / course editorNo—content only
Invite-onlyPortal Manager → InvitationsNo
Sell on storefrontProducts → Digital Products → Course (wizard)Yes—active product
After paymentClient portal—students sign in to lessonsCheckout → portal grant

Flow

[Create course + ordered lessons]
        |
        v
[Digital Products → Step 1 Course → Step 2 name/price → Step 3 link course]
        |
        v
[Active SKU on storefront / product page]
        |
        v
[Checkout → welcome email → student opens lessons in portal]

Invite-only students skip the product steps—see Set course access rules.

Prerequisites

Create a course and add lessons

Products → Digital Products (included on plans that sell digital goods)

Digital product templates and delivery — Course is always Client portal access, not email file delivery

Sell your course on the storefront

  1. Finish the course content while it stays in draft if you are still building lessons.
  2. Go to Products → Digital Products → What are you creating? → Course (Step 1).
  3. In Name & price (Step 2), set title, description, image, and price. Delivery stays Client portal access—there is no email-zip option for Course.
  4. In What your customer receives (Step 3), link your course (required). Optionally enable add-ons such as downloads or messages.
  5. Set status Active and save.
  6. Add the product to a Pages shop block or link it from your site / product detail page.
  7. Buy once with a personal email (not your admin login) and confirm you can open lessons in the client portal.

What you'll see

Paying customers get a welcome email and sign in to the client portal to watch lessons. Invited students who did not pay never use the product checkout. Everyone else sees buy or sign-in prompts—not lesson content.

Common mistakes

MistakeFix
Expecting email zip for a courseCourse template is portal-only—use a Digital Download Pack if you only sell files
Course is live but nothing to buyCreate an Active Course digital product and link the course in Step 3
Step 3 has no course selectedBind at least one course before publishing

Verifying your setup

  • Active Course product is portal delivery and points at the right course in Step 3.
  • A test purchase opens lessons in the client portal.

After students purchase, recommend related digital products in the portal—see Upsell products in the client portal.