Newsletter subscriptions

Visitors opt in from your public site. Every placement writes to the same subscriber list for your studio. You send newsletters and announcements from Email Center, using a segment and a campaign.

A purchase does not add someone to this list.

Where visitors can subscribe

All placements write to the same subscriber list for your studio:

Placement	Where to configure	Shown in Analytics as
Blog sidebar	Settings → Blog Post → Sidebar template → Blog Post Sidebar → enable Newsletter Signup (full layout guide: Blog post settings and layout)	Blog
Site footer (Newsletter layout)	Settings → Site layout → Footer → Newsletter layout	Footer
Custom footer template	Settings → Header & Footer → edit footer → Newsletter Footer preset or Newsletter signup block	Footer

[Visitor submits email on your site]
        |
        +--> Blog post sidebar (when enabled)
        +--> Footer newsletter form
        |
        v
[Subscriber saved to your account]
        |
        v
[Analytics → Newsletter]  -->  [Email Center → Campaigns]

Blog sidebar signup

1. Open Settings → Blog Post (Blog post settings and layout).
2. Under Blog Post Templates, select Sidebar (the sidebar appears on individual post pages only with this template).
3. In Blog Post Sidebar, find Newsletter Signup and turn it on.
4. Optionally edit the widget title (default: Subscribe).
5. Save site settings and test on a published blog post URL (not only the index page).

The sidebar form collects email and optional name. New rows appear under Analytics → Newsletter with source Blog.

Footer signup

Site layout preset (fastest)

1. Open Settings → Site layout.
2. Open the Footer section.
3. Select the Newsletter footer layout (signup form with name and email fields).
4. Save and preview any public page.

Use this when you are not using a fully custom footer template.

Custom footer template

1. Open Settings → Header & Footer.
2. Edit your footer template.
3. Add Newsletter Footer (full preset) or Newsletter signup (compact block) from the block library.
4. Customize heading and description in block traits.
5. Save and confirm that template is the active footer under Site layout.

When a custom footer template is assigned, visitors see the signup form in that template—not necessarily the Newsletter layout preset.

What the platform stores

Each subscriber record includes email, optional name, status (subscribed or unsubscribed), source (footer or blog), and signup date. Addresses are scoped to your studio.

Sending

Write the message in Email Center → Campaigns and choose one segment. See Campaigns. Only addresses that are still subscribed are included.

A CSV of the list is an export under Newsletter analytics. It is not how a campaign is sent.

Unsubscribe

A marketing message includes a link to your public unsubscribe page. The page names your studio and removes that one address from your list. Their status becomes unsubscribed. Later campaigns skip them. Another studio's list is unchanged.

You can do the same from the list: Analytics → Newsletter, open the row, and choose Unsubscribe.

Transactional email keeps going. Order receipts, invitations, and access codes are not stopped by leaving this list.

Compliance and copy tips

• Say what subscribers receive (new posts, print drops, studio news—not a vague “newsletter”).
• Use honest button labels (Subscribe, not Download unless you deliver a file).

Verifying your setup

• At least one signup form is live on the public site (blog sidebar and/or footer).
• A test signup appears in Analytics → Newsletter.
• You know a marketing unsubscribe changes that one address to unsubscribed, and receipts and invitations still go out.
• You know sending happens in Email Center, from a segment and a campaign.