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All documentation

Email marketing

  • Email marketing overview
  • Newsletter subscriptions
  • Newsletter analytics
  • Segments
  • Campaigns
  • Monthly allowance
Blog and Content MarketingNext: Products and Selling
Documentation/Email marketing

Campaigns

In Email Center → Campaigns, write a name, subject, and body, choose one segment, and schedule a future time within 30 days. After you schedule, that draft is locked. This is not a fundraising campaign.

A campaign is one message to one segment. You write it as a draft, then schedule a time. After you schedule, that draft is locked.

This is Email Center, not a fundraising campaign. Donation campaigns stay under Products.

Use cases

  • A new gallery or print drop to people who bought prints.
  • A related product to recent buyers.
  • A workshop invitation to people who already bought from you.
  • Studio news to everyone who subscribed, when the note is really for the whole list.

Pick the segment before you write. A sales note goes further when it is not sent to every subscriber. See Segments.

Prerequisites

A saved segment.

Dashboard → Email Center → Campaigns

Your plan includes Email Center. Otherwise the screen says Email Center is not included on your current plan.

Implementation steps

  1. Open Email Center → Campaigns → New campaign.
  2. Set the name. That is the label in your list, for example Spring newsletter.
  3. Set the subject. That is the line in the inbox.
  4. Choose one segment.
  5. Write the body: text, images from your library, a gallery, and a button.
  6. Save draft.
  7. Schedule. Pick a time in the future, within 30 days.
  8. Confirm. The notice names how many people were included.

The message includes an unsubscribe link. What that does to the list is on Newsletter subscriptions.

Troubleshooting & common pitfalls

Schedule shows a notice and leaves the draft unchanged when something is missing:

  • Choose a segment before scheduling
  • Choose a time in the future
  • Choose a time within 30 days
  • Only a draft can be scheduled
  • Name is required
  • Subject is required

If the notice says This plan's email allowance for this month is used up, the draft stays a draft. See Monthly allowance.

Verifying your setup

  • The campaign shows as scheduled.
  • The segment matches the message.
  • You are not editing a draft you already scheduled.