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All documentation

Blog and Content Marketing

  • Blog Overview
  • Write Your First Blog Post
  • Publish and Update Blog Posts
  • Categories, Tags, and Featured Image
  • Blog post settings and layout
  • Manage Your Blog Index Page
  • Press and Features
  • Blog SEO and Discovery
  • Newsletter subscriptions
  • Newsletter Analytics
Client DeliveryNext: Products and Selling
Documentation/Blog and Content Marketing

Newsletter subscriptions

Visitors subscribe from the blog sidebar widget or site footer—addresses store in your subscriber list for export to Mailchimp, ConvertKit, or similar; enable the sidebar widget under Settings → Blog Post and footer forms under Site layout or Header & Footer.

Today ArtInStack helps you collect opt-in email addresses from your public site and store them in your account. Sending broadcast newsletters or marketing campaigns from the dashboard is not available yet—you export your list and send through your own provider (Mailchimp, ConvertKit, Klaviyo, and so on).

Planned: Email Center — Native studio newsletters and campaign sending from your dashboard are in progress on our roadmap. Track status on the Email Center commitments page.

Where visitors can subscribe

All placements write to the same subscriber list for your studio:

PlacementWhere to configureShown in Analytics as
Blog sidebarSettings → Blog Post → Sidebar template → Blog Post Sidebar → enable Newsletter Signup (full layout guide: Blog post settings and layout)Blog
Site footer (Newsletter layout)Settings → Site layout → Footer → Newsletter layoutFooter
Custom footer templateSettings → Header & Footer → edit footer → Newsletter Footer preset or Newsletter signup blockFooter
[Visitor submits email on your site]
        |
        +--> Blog post sidebar (when enabled)
        +--> Footer newsletter form
        |
        v
[Subscriber saved to your account]
        |
        v
[Analytics → Newsletter]  -->  Export CSV  -->  Your ESP (Mailchimp, etc.)

Blog sidebar signup

  1. Open Settings → Blog Post (Blog post settings and layout).
  2. Under Blog Post Templates, select Sidebar (the sidebar appears on individual post pages only with this template).
  3. In Blog Post Sidebar, find Newsletter Signup and turn it on.
  4. Optionally edit the widget title (default: Subscribe).
  5. Save site settings and test on a published blog post URL (not only the index page).

The sidebar form collects email and optional name. New rows appear under Analytics → Newsletter with source Blog.

Footer signup

Site layout preset (fastest)

  1. Open Settings → Site layout.
  2. Open the Footer section.
  3. Select the Newsletter footer layout (signup form with name and email fields).
  4. Save and preview any public page.

Use this when you are not using a fully custom footer template.

Custom footer template

  1. Open Settings → Header & Footer.
  2. Edit your footer template.
  3. Add Newsletter Footer (full preset) or Newsletter signup (compact block) from the block library.
  4. Customize heading and description in block traits.
  5. Save and confirm that template is the active footer under Site layout.

When a custom footer template is assigned, visitors see the signup form in that template—not necessarily the Newsletter layout preset.

What the platform stores

Each subscriber record includes email, optional name, status (subscribed or unsubscribed), source (footer or blog), and signup date. Addresses are scoped to your studio—you manage marketing consent for exports and external campaigns.

Sending broadcasts today

ArtInStack does not compose or deliver marketing broadcasts yet. Typical workflow:

  1. Enable at least one signup placement above.
  2. Collect subscribers on your live site.
  3. Open Analytics → Newsletter (see Newsletter analytics).
  4. Export CSV filtered to Subscribed.
  5. Import into your ESP and send campaigns from there.

If someone unsubscribes in your ESP, use Unsubscribe on their row in Analytics → Newsletter (row menu) so exports stay clean.

Transactional email (gallery delivery, invoices, access codes) uses a separate delivery path and is not controlled by these marketing signup forms.

Compliance and copy tips

  • Say what subscribers receive (new posts, print drops, studio news—not a vague “newsletter”).
  • Use honest button labels (Subscribe, not Download unless you deliver a file).
  • Follow GDPR, CAN-SPAM, and local rules for consent and unsubscribe links in emails you send from your ESP.

Verifying your setup

  • At least one signup form is live on the public site (blog sidebar and/or footer).
  • A test signup appears in Analytics → Newsletter.
  • You know broadcasts run through your external ESP until Email Center ships.
  • You reviewed Newsletter analytics for export steps.