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Documentation/Blog and Content Marketing

Blog SEO and Discovery

Set meta title, description, and slug on each post under Edit Post → Settings, use clear headings in the body, and link to portfolio or contact pages—published posts enter your site sitemap unless marked hidden from search engines.

Strong posts answer a real question and link to your portfolio and contact pages. Per-post meta fields and readable slugs help search engines and social platforms summarize your work accurately.

Prerequisites

Dashboard → Posts → Edit Post → Settings

Site name for titles: Dashboard → Settings → General

What you're looking at

Edit Post → Settings: meta title, meta description, slug.

Post body: H1 from title, H2/H3 structure inside content.

Implementation steps

  1. Open a draft or published post → Edit Post → Settings.
  2. Set Meta title under about 60 characters with your primary keyword.
  3. Write Meta description under about 160 characters with a clear benefit.
  4. Use a readable slug such as /blog/spring-lighting-tips.
  5. Add internal links to relevant Pages or Portfolio collections in the body.
  6. Save the post.
  7. Submit the URL in Google Search Console or Bing Webmaster Tools (outside ArtInStack).
  8. Repeat for your top three cornerstone articles.

What you'll see

Unique metadata on each optimized post. Internal links help visitors and crawlers reach your booking or gallery pages.

Duplicate meta descriptions

Reuse hurts click-through in search results—customize descriptions even when titles are similar.

Verifying your setup

  • At least one post has complete SEO fields.
  • Slugs are human-readable.
  • Internal links point to key site destinations.