How visitors discover your work
Learn how people find your public photos and writing through RSS, link previews, on-site share buttons, and Open Web Distribution—and which channels fit your studio.
Your public site is still home base. Discovery and distribution are the ways that work leaves the homepage tab and shows up in a reader app, a chat card, a friend’s share, or a Mastodon timeline—and ideally brings people back to book, buy, or read more.
You do not need every channel. Start with the one that matches how your audience already behaves.
Ways people find and share your work
| Channel | What visitors experience | Good fit when… |
|---|---|---|
| RSS | Someone subscribes once and receives your new blog posts in a feed reader or aggregator | You publish writing on a rhythm and want loyal readers without depending on social algorithms |
| Link previews | Pasting your public URL into Slack, LinkedIn, or similar shows a title, short text, and image | You send links often and care that the card looks intentional |
| Social sharing | A visitor on your site copies the link or opens Facebook, X, or LinkedIn from a photo page | Your galleries are meant to travel and guests already love a specific frame |
| Open Web Distribution | People follow @you@your-domain and see the photos or posts you choose to publish outward | You want a followable studio presence while keeping the business on your own site |
Private client deliveries and vault links stay out of these channels on purpose. Newsletters live in Email Center. Search visibility (sitemaps, meta titles, Search Console) still matters alongside everything here.
Matching a channel to your studio
If you write trip notes, process essays, or exhibition updates, begin with Publish an RSS feed for your blog. Promote the feed on your blog or about page the same way you would a newsletter signup—for people who want every post.
If collaborators paste your URLs into Slack or a CMS and the card looks wrong, read Preview your links when shared. A clear title and one strong image do more for trust than any button.
If your public galleries are built to be passed along, turn on sharing and follow Let visitors share on social networks. Keep it off when the collection should feel like a quiet viewing room.
If you want people to follow the studio the way they follow accounts elsewhere—without rebuilding your catalog on another platform—start with Reach Mastodon and the open web, then Turn on Open Web Distribution when you are ready.
Keep the site at the center
Feeds and previews pull people toward your public URLs. Share buttons and open-web posts send them home with a link. Ship fewer strong public pieces rather than every file in the library. Your brand, booking, and commerce stay on the site you already run.