Distribution
Publish Once. Be Found Everywhere.
Your site is home. Distribution takes your best work out to the places people already look, and brings them back to book, buy, or read more.
Distribution
Choose a photo or post, switch on where it should go, and it appears on Mastodon or Bluesky with a link back to your site. Visitors can follow, subscribe by RSS, and share what they love. Open Web and Bluesky need an eligible plan; Open Web also needs a connected custom domain. RSS, link previews, and visitor sharing ship with your site.
RSS
Stop posting the same photo five times.
Most photographers keep their best work on a site, then re-upload it to every social network by hand. Distribution reverses that. Your site stays the source, and you pick what travels. Every share sends people back to the place where you take bookings and sell prints.
Publish once
Upload to your site as you already do. Choose what goes out to Mastodon or Bluesky with a switch on each photo or post.
Followable studio presence
People can follow your studio on Mastodon-compatible networks at an address on your own domain, such as @[email protected].
Your Bluesky, your account
Connect your own Bluesky account in a few clicks. Selected photos and posts appear there, with a link home.
Links that look right
When anyone pastes your URL into Slack, LinkedIn, or a message, they see a clean card with your title, text, and image.
A feed for loyal readers
Your blog has an RSS feed, so readers can subscribe once and get every new post without depending on an algorithm.
You choose, every time
Nothing is sent out automatically. Each photo or post is opt-in, and private client work never leaves.
Before a connected platform
- Re-uploading the same photos to every network, one at a time
- Link previews that look broken when your URL is shared
- Followers on platforms you don’t control, with nothing pointing back to your site
After you turn on Distribution
- One place to publish, with a switch per destination
- Share cards that look intentional everywhere
- Followers and readers who find your work, then land on your site
Built on open standards
RSSRSS feeds
Keep public publishing discoverable through standard feeds that feed readers and other services can consume.
ActivityPub
ActivityPub
Publish supported public work to the open social web using a decentralized protocol.
AT Protocol
AT Protocol
Connect supported publishing workflows to Bluesky’s social network protocol.
Open standards, connected to your publishing workflow, so your work can travel beyond your site without losing its way back.
Swipe sideways for more
From your site to your audience
Workflows take work from published to found. Clusters hold the depth.
Publish on your site
Add a photo or write a post, the way you already do.
Switch on a destination
Turn on Open Web, Bluesky, or both for that item, and nothing else is sent.
People find it
It appears on Mastodon or Bluesky, in a reader app, or as a clean card in a chat, with a link back.
They land on your site
Visitors arrive at your page, where you take bookings, sell prints, and tell the full story.
Be followable without moving.
- Your own handle
- An address on your domain.
- Opt-in per item
- Photos and posts you choose.
- Stays in sync
- Edits and removals follow when remotes accept them.
- Link home
- Every post points back to your site.
Audience list
Reach them now. Keep them for later.
Studio
Now
New from the site.
See what just went live.
Send people home first
Every shared post links back to your site, where visitors can subscribe.
Your list, not a platform’s
Newsletter subscribers belong to you, with consent, and go wherever you go.
One publishing flow
Share outward and email your list from the same platform, without copying content between tools.
Continuity across the business
The difference isn't one feature. It's what happens when publishing, commerce, media, and delivery stop behaving like separate products or plugins.
Re-posting the same work on every network
publish once, choose where it goes
Followers who belong to a platform
an audience that finds its way to your site
Social posts that go nowhere
posts that link home, tagged so your analytics can attribute visits when tracking is set up
Re-posting the same work on every network
publish once, choose where it goes
Followers who belong to a platform
an audience that finds its way to your site
Social posts that go nowhere
posts that link home, tagged so your analytics can attribute visits when tracking is set up
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